you have a big warehouse in burlingame, south of san francisco. you had a bunch of people that examine all of these electronic devices and figure out which ones can actually be rehabbed and resold? >> that's right. the best way to recycling is reuse and refurbish. we reclaim about 21% of the recycling items from business and consumer and we try to test it and refurbish to see it can be used as a complete unit or as part. but we only limit it to here in the u.s. >> gregg: what inspired you to do this? >> actually after starting several software companies, i was watching a pbs program by bill moyer in 2004 and i was shocked to realize that 80% of electronics are illegally dumped in the developing country. and so i spent a couple years traveling around the world, looking at the different system, talking to officials and european union, in the u.s., as well as look at some of the facilities and i found this is after afterthought. that's why i started greenadvise. >> arthel: which is a great idea. what is it that you do to get rid of the dangerous elem